GENN 2026 – Conexões de Valor: Parcerias Estratégicas e Inovação no Complexo Industrial da Saúde

A busca pela autossuficiência em medicamentos para a saúde humana tem se consolidado como uma prioridade estratégica no Brasil, especialmente diante das vulnerabilidades expostas por crises sanitárias globais, como a pandemia de COVID-19. Nesse contexto, o país tem intensificado esforços para fortalecer sua capacidade produtiva interna, reduzir a dependência de insumos farmacêuticos importados e garantir … Continue reading “GENN 2026 – Conexões de Valor: Parcerias Estratégicas e Inovação no Complexo Industrial da Saúde”

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Trends of the pharmaceutical industry in Brazil

Explore the opportunities within Brazil’s thriving pharmaceutical market with “Trends of the Pharmaceutical Industry in Brazil 2025: Part 1 – Retail and Pharmacy.” This e-book, the first part of a larger study, delivers key insights into the sector’s impressive R$205 billion market, highlighting the surge in e-commerce, the strategic role of Points of Sale (POS), and the importance of partnerships for market penetration. As an introduction to the market focusing on Retail and Pharmacy, this guide is ideal for companies expanding into Brazil, industry professionals, and investors, positioning them to capitalize on the latest trends and achieve significant growth in this dynamic landscape.

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Unlock the Potential of Brazil’s Booming Healthcare Market

Brazil’s population is aging, creating a surge in demand for pharmaceutical products and medical equipment. This trend mirrors the global “Silver Economy” focused on consumers aged 50+. Understanding these demographics is crucial for pharma companies here in Brazil and abroad.

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The Power of Saying “No” in Business Communications

A successful contact attempt. A promising second contact. A third contact with no response.
How does the partner who offered the business opportunity feel? Will the interest remain? Is it not?
This is the theme of this text, which brings reflections on the importance of an answer, even if negative, in the business world.

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Strategic Alliances: The Future of Biopharma

The pharmaceutical industry faces a clear shift towards a future where networking, partnerships and collaborations across sectors are not only beneficial, but essential for progress.
In this sense, the role of New Business and Licensing (BD&L) professionals has never been more critical. They are the strategic thinkers who identify and evaluate potential partnerships, acting as the axis between innovation and success in the market.

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